Warum Railslove?
Kultur und Team​

VEEDELSRETTER

Via veedelsretter.koeln, restaurants, stores, cultural institutions, small businesses and self-employed persons can sell vouchers during the Corona crisis, which can be redeemed as soon as the businesses are open again. The principle is simple: Buy vouchers and thus provide the necessary liquidity during the crisis at your favorite places in your hood!

01

The Story

Der Veedelsretter ist ein echtes Kind der Corona-Krise: Als auch bei uns in der Agentur erste wirtschaftliche Auswirkungen der Pandemie bemerkbar wurden, haben wir im Team überlegt, wie wir unsere Fähigkeiten sinnvoll einbringen können. Wir wollten ein Projekt Der Veedelsretter ist ein echtes Kind der Corona-Krise: Als auch bei uns in der Agentur erste wirtschaftliche Auswirkungen der Pandemie bemerkbar wurden, haben wir im Team überlegt, wie wir unsere Fähigkeiten sinnvoll einbringen können. Wir wollten ein Projekt initiieren, das auch anderen in der Krise hilft. Also haben wir uns mit der Wirtschaftsförderung KölnBusiness zusammengetan und die Internet-Plattform Veedelsretter.Koeln gegründet. Auch unser Team hat natürlich seine Lieblingsorte in Köln und wir sind daran interessiert, dass es den Betrieben und seinen Kunden in Köln gut geht und die Stadt ihren Charme behält. Wir sind davon überzeugt, dass gerade die kleinsten Betriebe, Solo Selbständige, Kreative, Clubs, Bars oder Kneipen den Reiz der Kölner Veedel ausmachen und gerade jetzt in der Krise unbürokratische, solidarische Unterstützung benötigen.

Our tasks

Design, development, marketing & concept

Team

02

The Idea

Bars, stores, cultural institutions, small businesses and self-employed persons can register free of charge on our platform. It only takes a few clicks and a few minutes. Customers can then find the businesses via the Veedel index or search bar and purchase a voucher for a service or product that can be redeemed later. There is also the Vedelssoli with which the company can be supported with additional money. The Veedelssoli helps best in these hard times – the amounts go straight to the companies.

03

The Challenge

In the beginning everything had to go very fast. The idea stood, the contact to KölnBusiness as well and everyone was extremely motivated to implement the project in the fastest way possible. With a team of 5 people we then launched the platform in just 72 hours. Only a few days later, however, we had to expand the team to 22 people, as we were surprised by the success and the work involved.

04

The Outcome

We have been in contact with the companies registered on our platform since day one for various reasons. The feedback is consistently positive and we experience enormous gratitude for our project. We also receive incredibly friendly and grateful feedback for our work from many citizens. Many people participate in raising awareness of the project by sharing our posts in social media.

Thanks to the many “Veedelsretter”, more than half a million euros have been generated to date for the small businesses in Cologne via the platform – almost €90,000 of which as Veedelssoli (direct donation).

Dank der vielen “Veedlesretter” wurde bis heute über die Plattform mehr als eine halbe Million Euro Umsatz für die kleinen Betriebe in Köln generiert – davon knapp 90.000 € als Soli!

outcome

Gallery

05

The Learnings

We as Railslove feel strengthened in our way of working and in the trust within the team after the intensive weeks of Corona lockdown and home office. Remote work was already established in our company before, so the change came easy to us. Everyone in the team could contribute to this project. The Veedelsretter was our first product where we also took over marketing and customer support ourselves and it turned out that we can do that as well. Rely on the team! Veedelsretter has kept the team spirit high despite Corona and home office. Especially the positive and grateful reactions of the people have strengthened and driven the team.

1064

participating stores and self-employed persons

91.000 €

Veedelssoli (a kind of tip, completely without equivalent value)

500.000 €

in the form of vouchers after 6 weeks

Supporter

albrecht_beckers
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h-h_werbung
profski
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smp_logo
lokalsupport
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veedelslieben-logo
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Are you planning a project?

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